How to Handle Negative Press About Your SMB
A business.com community member asked how to handle a PR crisis. We found answers.
- While it may be impossible to avoid the press, any bandar poker online business must come up with ways to handle negative press.
- Negative press has the ability to bring down businesses or lead to extreme losses.
- It is useful to have public relations staff to manage how your company relates to the public.
Sometimes negative press is unavoidable, no matter how many precautions you take. When this happens, it’s important to respond in a timely, effective and positive manner. How you react to and handle negative press can have a lasting effect on your business, whether that’s negative or positive.
Michellyn Miner, a business.com community member, asked, “How would you handle a PR crisis?” This is an important question, as many business owners have experienced negative press. We asked business owners, PR professionals and crisis managers to find an answer. Here’s what they said.
1. Take a deep breath.
Before you do anything, take a minute to breathe. You’re passionate about your business, and when bad press hits, you’re probably angry or emotional. However, nothing good comes out of rash decisions.
“Oftentimes, especially as the owner of a small business, we are emotionally tied and very passionate about our business and feel an immediate need to defend ourselves,” said Brian Lowe, CEO and founder of BML Public Relations. “Take a step back so you can start to think clearly and rationally about a proper reaction.”
2. Reach out to your PR representative and get your staff on same page.
Reach out to your PR representative or firm before you respond to any press or make a comment. They are trained to handle these sensitive situations with ease.
“If you have a public relations firm or representative, make them aware immediately,” Lowe said. “Until you have received direction from your PR team, do not respond directly to the media outlet with a letter or email, or don’t call the TV or radio station.”